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Analytics & Reporting

Setting you up to measure and analyse google analytics for data-driven decisions.

There are many online tools that make monitoring online performance a breeze. Some of them are entirely free and others come at a small cost for big gains.

Investing in the time and expertise to set up data collection points and learning how to analyse the data for future performance is important. At the very least your website should be connected with Google Analytics and you should be using the data to improve your online performance.

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Analytics services can include:

  • Google Analytics
    How to set up & how to interpret the data.
  • Search Engine Webmasters
    Search analysis and error reporting.
  • Social Media Analysis
    Monitoring mentions and performance.
  • Advanced Online Funnels
    Track your marketing campaigns.
  • Online Advertising Analysis
    Put your spending to good use.
  • Pixels & Tags
    Complex tracking implementation.
  • Customised reporting
    Setting up automated reports for your team.

How to use your data to create a marketing strategy

Once you have collected some website statistics you can then use the data to create an informed marketing strategy. Focusing your efforts on campaigns (or channels) that are generating you the most sales. For example this could be social media or it could be organic search traffic. You can then easily identify how best to use your marketing budget to grow your business. If your are unsure how to read the data I can help you see wasted marketing spend and identify opportunities for growth.

Can I monitor my competitor’s performance?

Some great online tools allow us to identify and monitor the online performance of our competitors in organic search. We can use them to improve our search ranking for set keywords and to generate ideas that will grow our online traffic.

“Toby is an expert in her field. She is fantastic to deal with and a very clear communicator. Whether it’s a website or social media marketing Toby makes it easy.” Paul Terra Firma Rotorua