The key to a good website design starts at your home page. This goes with out saying, but the common mistake people make with their home page, is to make them too complicated and confusing.
Visitors who are not happy with what they see when they first visit your site bounce. A bounce is when a visitor leaves your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.
Here are some important things to remember when creating a home page on your website that will reduce your bounce rate and increase your conversions (sales or contacts).
Sum up what you do fast before they bounce.
Website visitors should be able to quickly ascertain what field of business you are in before they are tempted to bounce. Don’t start with a cluttered mess you can add in more complexity later in your website by leading them deeper. Always begin with the basics.
Convince them you are the one who can solve their problems.
Your landing page should quickly convince visitors why they should do business with you and the benefit of it. What is it that sets you apart from your competitors, make sure this is clear.
Don’t be boring! Use creative language to convey important ideas and to lure your visitors further into your site.
Define a clear path to follow.
Consumers visit your website with a purpose. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service.
Regardless, you want to direct that consumer to the appropriate page. Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows.
Use contrasting colours.
You use strong colour choices to direct your visitors’ eyes where you want them to go. Links, calls-to-action, and headlines should stand out on the page.
Make sure it loads fast.
The best homepage design is lean and quick. It should load in just a few seconds so your visitors don’t get tired of waiting and click or tap away.
Design for mobile first.
A large majority of people use their phones to access the internet now so design with mobile in mind first, this will also make google happy. Ensure that if your visitors access your site via a small device, they can use it just as effectively as they could if they used a desktop or laptop computer.