Website Design Checklist

1. Establishing your website goals.

  • Who are you trying to connect with.
  • What actions do you want them to take.
  • Identify if the site needs to integrate with other business processes.

2. Customer and market research.

  • Define the keywords and search terms that your customers use.
  • Define the types of web applications your customers are likely to interact with.
  • Identify your competitors.
  • Check what your competitors are doing well on the web.
  • Define your point of difference.
  • Define questions your customers will want answered.
  • Define the stories your customers identify with.

3. Create your website content.

  • Identify clearly what your company does when customers first reach your page.
  • Identify clearly the benefits your service or products provide.
  • Identify your point of difference.
  • Answer the questions you identified for customers in Q2.
  • Include the stories you identified in Q2.
  • Include the keywords identified in Q2.
  • Include social media, videos and interactive content.
  • Create terms of use, privacy policies & copyright policies where needed. If you are an ecommerce business you will also need shipping information and return policies.

4. Define your website structure

  • Identify the pages your website will have.
  • Define the page that which each piece of website content you have created will sit.
  • Work out how these pages will connect to each other in a way that is clear to your customers.
  • Evaluate your processes are they simple for customers? eg. your shopping cart
  • Evaluate the action points, are they clearly defined? eg. links to contact pages or add to cart.

5. Create your website design

  • Include Your brand elements and colours.
  • Ensure your pages are not overcrowded.
  • Does your design set you apart from the competition.
  • Are you using the latest website usability standards in your HTML & CSS.
  • Don’t forget your favicon and 404 error page.

6. Run site testing.

  • Check your site for spelling errors.
  • Check your links are all working.
  • Check your design is compatible with multiple devices, browsers and operating systems.
  • Check your design is not slow to load.
  • Use the W3C validation tool.
  • Test any forms or processes are functioning as they should.
  • Do some user testing to identify any problems.

7. Launch your new website

  • Backup your site.
  • Create 301 redirects for existing websites that are moving.
  • Set up Google for business – Local Business and Google Maps listing.
  • Enable Google Analytics.
  • Set up Google and Bing Webmaster Accounts.
  • Create a site map and submit it.
  • Install SSL certificate.
  • Submit site to appropriate directories.
  • Connect you social media accounts or create new ones.
  • Create a website release marketing plan.